Chinese people don’t like to do business with strangers, instead, they believe in “relations after business”. Therefore, to sign your first contract with your Chinese counterparts might require months of work, negotiation and guanxi building. The Chinese term guanxi, similar to networking, is the key to minimizing the obstacles and opening doors when doing business in China. An intermediary is very crucial when you need the introduction to an organization or individual. Guanxi can be created by hosting banquets, exchanging favors and sending gifts. A wide guanxi is always the key to opportunities.
Mar 19, 2014